Two Pennsylvania bills requiring businesses to label AI-generated advertising sit in opposite-chamber committees today as the state House returns to Harrisburg. Either one, if it clears, would rewrite the compliance math for every small business running synthetic ad creative into Pennsylvania.

HB 95, sponsored by Rep. Chris Pielli, cleared the House 124-78 on June 17 and was referred to the Senate Communications & Technology Committee five days later. SB 806, sponsored by Sen. Nick Pisciottano, cleared the Senate 48-2 on June 10 and landed in the House Communications & Technology Committee on June 12. Each bill now needs the opposite chamber’s committee to move it. Per the Transparency Coalition’s Sept. 4 update, neither has a scheduled vote. The Senate doesn’t reconvene until Sept. 28.

Both bills amend Act 387 of 1968, the Unfair Trade Practices and Consumer Protection Law. SB 806 specifically requires “clear and conspicuous” disclosures on AI-generated content used in sales and advertising, and bars synthetic content that creates a “false consumer perception” without adequate disclosure. Pisciottano framed the bill as one that “provides a safeguard that promotes honesty and protects people from scams and false advertising.”

That’s the political register. The operational register is different: any owner who’s been using AI to spin up product photos, video ads, or voice-over spots now has to think per-asset about labeling exposure, echoing the California AI ad-disclosure bills awaiting Newsom’s signature and the FTC’s warning on undisclosed AI in pricing and marketing.

Allegheny County Council introduced a narrower political-ad labeling measure this week that wouldn’t take effect until January 2027. The state bills would arrive sooner, and reach further.

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